Our Adventures

A collab with Glenfiddich, three generations on the farm, and the first time Andy's been in front of the camera.

To celebrate our pop-up with Nooan socks at Made Hamilton, we're giving away a $499 prize pack that includes an Honest Wolf Casual Shopper and a $200 Nooan voucher! Learn more about Nooan and...

Like many stir crazed Kiwis during the 2020 lockdown, Sam and I had the idea of starting a small business. Well, to be fair, there were hundreds of “game-changing” ideas that didn’t survive the...

We’re absolutely over the grassy knolls to announce we’re partnering with Manawatu & TRC Toyota for the foreseeable future. Over the next year, you’ll see us in a brand new Toyota Prado. A spacious...

It might sound unusual for a brand to close on the busiest shopping day of the year, but as a family of farmers and passionate advocates for New Zealand wool, we’ve decided to step...

Find us at Wellington Airport for the next 3 weeks! Stop by, have a chat, and enter to win a Weekender while you're there.

With Father's Day coming in hot on the first of September (here’s your helpful reminder), it makes a lot of sense to give a big shout out to all the dads who have helped...

Meet Claire and Troy, the faces of our recent campaign and founders of Tora Collective, a sustainable fishing business bringing you kaimoana straight from sea to plate. Based on the Tora Coast, their story...

  They always say that if you’re going to create a product, you should always base it on what you know. Well when you’re raising a child, have another on the way and happen...

Having our Honest Wolf flagship store in Hunterville comes with a bunch of perks. There’s plenty of parking, you’ll never see a traffic light, and we’ve got a ridiculously oversized coffee machine. But for...

As a farming family, we started Honest Wolf with a deep understanding of the fashion industry. Kidding – we have ‘inside’ gumboots. As you can imagine, we had a lot of research to do....

We caught up with stylist Tori Ambler, who put together the looks for our recent campaign photoshoot - click here to learn about how she uses and styles her Mini Tote.

We are excited to share behind the scenes of our fresh new imagery from our latest campaign, shot right here on the farm—the home of Honest Wolf.