Honest Wolf x Manawatu & TRC Toyota

Traditionally, Wolves are pack animals. And while we love to play the dark and mysterious, nonchalant lone Wolf, we do secretly dance with excitement when we get the chance to team up with others.

And we danced pretty hard when we shook hands to partner with Manawatu & TRC Toyota for the foreseeable future. 

For the next year, Honest Wolf will be traversing the country in a brand new Prado as Toyota’s newest brand ambassador. A spacious set of wheels fit for business meetings in the city, or in the middle of nowhere.

Ever since we can remember, Toyotas have roamed the hills of Papanui Estate – some say a wild Hilux still wanders the valley. As a product, durability and functionality reign supreme above all else. However, their brand has been able to capture the attention of farmers, adventurers, and the everyday New Zealanders – a feat not many can claim.

As proven collaborators, Toyota have always brought a lot to the table with their partnerships – often propping up small businesses, no matter the market. 

And even as a much bigger company, their sustainability goals align with ours. Their eco-conscious initiatives and deep roots in the rural community are a great fit for Honest Wolf, and vice versa. 

However, the best part of this whole thing? Manawatu & TRC Toyota is also a family business – run by the Harts who have been entwined with our family for years. Our ties run deep, built on years of trust, shared values, and a mutual respect for the rural way of life. 

From the early days of Manawatu & TRC Toyota, when they were selling Sam’s Father, Andy Hurley, his trusty Hilux, to today’s collaboration, we couldn’t be more stoked that our paths continue to cross.

Any questions about this new exciting partnership, give us a shout. Otherwise, watch this space.