Welcome to Honest Wolf
Lovely to meet you. We are a designer woollen bag and accessory brand, born in New Zealand’s back country. Our range spans everything from tote bags, duffle bags, and travel bags, to briefcases, wallets, backpacks and caps. Our pieces are made with Papanui Estate Wool and ethically sourced local leather. They are designed right here in New Zealand, and crafted to withstand the farm before they take on the city.
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New Zealand owned and operated for three generations
Nestled in the heart of New Zealand’s North Island, Papanui Estate covers 3,300 hectares and is home to over 25,000 happy, healthy sheep. Family-run since back in the day, we’ve been caring for our friendly flock for more than 80 years. Honest Wolf gives us a new way to share our passion for Papanui Estate Wool, resulting in bags and travel accessories that aren’t easy to ignore.
Hunterville, New Zealand
-39.67 N , 175.54 ECustom embroidery available
Tote BagsCustom embroidery available
Duffle BagsCustom embroidery available
Work BagsCustom embroidery available
The WashbagCustom embroidery available
The SleeveCustom embossing available
Luggage TagCustom embossing available
Billfold WalletLoving my Mini Tote, especially the fact that it stands upright so it's easy to access the pockets. It looks really good and I love the NZ sustainable story I can tell when people ask me.
Christine D, Mini Tote
I LOVE the navy colour of this bag. This is my second bag, same design. I am a teacher and I lug a lot to and from school, this bag is the first bag that actually fits everything and it is bliss to use. Love the leather handles, LOVE the interior design with wee slots and pockets. PERFECT!!!!
Julie R, The Everyday
The products produced by Honest Wolf are the epitome of Quality NZ made. I bought the weekender for my wife as a gift after watching their documentary on Country Calendar. It's perfect for a weekend getaway and we can't wait to take it overseas and be the envy of others.
Mitch, The Weekender
Loving my tote, the wool and leather really practical and beautiful. Such a handy carry-all with room for overnight gear. Suits my agricultural aesthetic! Love how it looks and well designed , stands up by itself and fits behind seat in car. Thank you!
Niki, Tote
This is the bag of bags! I absolutely love it. It’s useful, classy and comfortable to carry. My favourite part is the lining.
Tracy, The Tote